I have always been a weird kid.

Since high school, I stood out from the crowd and never really fitted in. But being different isn’t a weakness, it’s a game changing strength. It will make you memorable and get you noticed.

I started my branding agency, Strange in 2020 and LOVED the process of building my own little rebel empire. No suits, no jargon, just a glitchy, Goth business that looked nothing liked I’d seen elsewhere.

I realised I didn’t want to stop there. If I could build a business that scaled from nothing to £10k months, I could show other people how to build something they are really proud of, WITHOUT following the rules.

I realised I wanted to show people how to embrace their authentic selves, how to make their personality shine through and build their own maverick businesses.

I made my mission to inspire and empower outliers, underdogs and renegades to carve out their place in the world.